Park City Credit Union Digital Signage Design
I was thrilled to join La Macchia Group in creating motion design for monitors integrated into Park City Credit Union's new headquarters in Merrillville, WI. From a Digital History Wall incorporating five circular monitors displaying aspects of the Credit Union's history in its community to lobby and conference room displays, this was a true collaboration between La Macchia Group and the Park City Credit Union Marketing team, resulting in a "Category's Best" Diamond Award for Brand Awareness from CUNA. These motion designs incorporated dynamic content updates through a cutting edge web application called aesend, which allows videos to be updated simply and directly by PCCU's marketing team through a user-friendly interface.
The video below was created by Mark West for La Macchia Group, detailing the work done for the Park City Credit Union headquarters. The After Effects templates I built for them are featured in several of the shots. Thanks to Mark and the whole La Macchia Group marketing team for their kind permission in allowing me to use the video in this case study to show these location-specific designs.
"Initially, we looked at it as monitors and various forms of tech, and it didn't take very long for us to run into the obvious fact that that was only the tool. There was no color to it, there was no life to it. There was no real brand expression in it. It's literally like our buildings without the architecture. Anybody can build a box, but how do you make it come to life and be an exciting piece of architecture? That's what content is to technology."
– Tom Kennedy, COO, La Macchia Group